BJP's digital campaign operation is widely regarded as the most extensive of any Indian political party, built around a dedicated mobile app, a large volunteer social…
The Bharatiya Janata Party regularly describes itself as the world's largest political party by membership, a claim that has appeared in outlets like the Guinness World…
The 2024 general election marked a genuine structural shift for Modi's government: for the first time since he became Prime Minister in 2014, BJP alone fell…
Across four national election cycles, Modi has consistently functioned as BJP's single most heavily deployed campaigner, appearing at a scale few other Indian political leaders have…
The BJP that governed India from 1998 to 2004 under Atal Bihari Vajpayee looked, in important structural ways, quite different from the party that has governed…
Behind BJP's electoral performance over the past decade sits a specific, granular organisational model built around individual pages of the voter list. This article explains how…
Few political partnerships in recent Indian history have been as consequential for a single party's organisational structure as the one between Narendra Modi and Amit Shah.…
Beyond the specific quotes covered in our earlier article on Modi's most viral lines, his campaigns have produced a consistent stream of short, rhyme-based taglines designed…
Women's empowerment, often framed by Modi's government under the phrase "Nari Shakti," meaning women's power, runs through several major schemes and legislative moments across his tenure.…